It is recommended that bloggers post regularly and frequently to develop and maintain their readership. This can create a lot of pressure on blog authors, especially if the time available for blogging is limited, you have a lot of research to do or you simply do not have the quantity of ideas or material to do so.
In these sort of situations frequent regular posting can be counter productive:
- The quality of your riting may not be up to your best standard. (Not to mention the attention to detail - e.g. spelling!)
- It may be obvious that not enough research has been carried out.
- You do not allow enough time for ideas to form fully and your content reflects this. (er - now what was I going to say next)
- You are forced to neglect other aspects of blogging. (commenting, replying to your comments etc). I tend to be an offender here - sorry.
- You can start to lose interest because you are not enjoying blogging and you are less than satisfied with not satisfied with your content.
- Readership actually declines.
The simple answer of course is to post less frequently and concentrate on quality rather than quantity. If you now blog daily change this to every other day and so on.If you think your frequency of posting is too low and do not want to reduce it even more, there are a few ways to keep your posting levels up while still reducing your time commitment.
- If you have the time or inspiration to create a few posts at once, do not publish them all on the same day. Publish them one at a time over a one week or two week period.
- Split longer articles into two or more posts and publish them on different days. Identify these posts by giving them common titles. I have do so in this series of posts which start with Blogging Stress. (I thankfully resisted the urge to create an acroynm as I did with my SSS posts just realizing what the letters may have been interpreted as - BS)This is also a valuable way of bringing readers back to your blog - to find out the conclusion to your post.
- Work out which of your topics or posts are the most popular and consider changing the focus of your blog to concentrate more on these. It is likely that these posts are the ones that interest you the most too and are less likely to be a chore to write.
- Don't attempt to create a whole blogosphere in one blog. Try to make your blog unique. Do not create long posts about topics that have been covered elsewhere, unless you are bringing a new perspective to the subject.
- You may feel the need to post about everything related to your blog's topic, to provide a comprehensive resource for your readers. You can do still do this but save time by using what is already available online.
- Link to other posts/blogs with a short introduction rather than writing a full article yourself; adding your own points if necessary.
- Add useful resources to a sidebar blogroll.
- Post a reading list from time to time.
If you are concerned about sending readers away from your blog to another site, keep in mind the value of linking and developing contacts with other blog authors.
- Don't worry about adding graphics to your posts. They do add interest to a blog's appearance but can take up a disproportionate amount of time. Adding graphics to some but not all posts can be as effective. I enjoy dabbling with photoshop so creating graphics is a leisure activity for me; but I only add them to a few posts.
- Conversely do add graphics in some circumstances. Jazz up a post that is short on content. Better to do this than pad it out with less useful text. Use images to explain subjects you are finding hard to describe. Don't spend a lot of time on the images and use open source/royalty free images rather than creating your own.
Concentrating on quality rather than quantity of posting can save you time as well as raising the standard of your blog.