Website Grader is a tool that helps measure the effectiveness of a website, from a marketing perspective. A big plus with the service is that it is very simple to use and simple to set up if you register. I also use Google Analytics and although it gives extremely useful information about your site, it is more complex to set up and use.
It does not give you information on your visitors but there are many other services providing that.
The site is quite new and a little short on details and help features as yet but it is in the process of being developed. Their blog does provide some details.
It is not necessary to register to use this service. Free registration allows you to enter your details; which is handy if you are going to return again.
One interesting feature is the ability to check the figures for any web site - good for seeing how your opposition is faring perhaps.
This is a summary of the information provided by WebsiteGrader:
- Website Grade - Website Grader's own figure.
- Google Page Rank
- Alexa Rank
- Technorati Rank
- Google Inbound Links - An important measure for a website is how many other sites are linking to it. The more links the better.
- Yahoo Inbound Links
- Delicious Saved Count
- Google Indexed Pages
- Web Page Structure - analyses keywords and metadata and scores them
- Domain Info
- Heading Summary - Shows which headings are using which heading tags. It is useful to use heading tags to help signal to the search engines, what the web page is about.
- Image Summary - Shows Alt information for your site. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.
- Conversion Methods The WebSite grader attempts to measure both the ability for a website to attract traffic and the ability to convert that traffic into qualified leads and prospects.The software searches for common conversion mechanisms such as "calls to action". Examples include RSS feeds, email subscription forms and other ways that site visitors can express interest in the offering.
- Readability Level This score measures the approximate level of education necessary to read and understand the web page content
- digg.com Submission Summary Shows how may articles have been submitted to digg, how many made it to the front page and their total scoring.
I am planning a series of articles on 'online tools' which will be starting shortly.